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The exhaustion of neoliberal globalization is marked by three great
tendencies or inflections: the first is the scornful failure of the
South-American attempt to construct a neo-developmentalist exit;
the second is the increasingly unavoidable Chinese-effect macro and
micro dynamics within globalization; the third is the combination
of austerity policies and monetary emissions (Quantitative Easing)
that characterize, for instance, the financial conduct of the
Central European Bank. The dramatic failure to renew traditional
state interventionism in the sphere of Pink Tide in Latin American
politics-in particular with the violent recession of the biggest
economy on the Latin American continent, Brazil-shows and confirms
that the escape from neoliberal regulation does not pass through
the return of the traditional role of the state. At the same time,
the Chinese economy came to play a double role. On one hand, it
appears to represent the great and irreversible novelty of
neoliberal globalization, particularly when our point of
perspective is South America. While almost nothing remains of the
legacy of the center-left-leaning regimes, the last South American
decade appears to have genuinely been a Chinese decade. The Chinese
advance is seen, especially by voices of the critical globalization
studies, as a new "outside" of Empire, as something that stands for
an alternative path, even if it is nothing more than an "old new"
outside. Meanwhile, the role played by the financial sector
continues to be regarded per se as the fundamental problem of
contemporary capitalism. For some, this is a case of a deviation
from an otherwise "good capitalism, the misleading result of a
fictitious and unreal sphere (as opposed to the sphere of material
economy, of good old bosses and hard workers), while for others, it
is a case of one of the moral characteristics of Western
civilization: infinite debt, and capitalism happens to be its
modern drift.
The book aims to counter the normative functioning of creativity in
contemporary capitalism with a plethora of alternatives to radical
creative practices. In the first part, titled "Creative
Capitalism", five authors analyze the forms of contemporary
capitalism: on the one hand, there are new ways of working which
include flexibility, mobility, and especially precarity; on the
other, there are new forms of recovery and accumulation. In the
second part, titled "Multitudinous Creativities: Radicalities and
Alterities", the book reflects on more autonomous creative
experiments in the world. The third part, titled "Creativity, New
Technologies, and Networks", analyses the issues related to the
work of creative capitalism and the possible resistance within the
digital and collaborative platforms.
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