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This critical book presents ways to improve the impact of corporate
sustainability programs on the ecological and social systems that
we rely upon. Integrating three decades of multidisciplinary
empirical and conceptual research undertaken by three leading
management scholars in three countries, this book addresses the
current state of, and the prospects for, business to help create a
truly sustainable society. Providing a balanced perspective,
Salvaging Corporate Sustainability expertly charts the path from
the promises of corporate sustainability, to where it has gone
wrong, and on to where it needs to go from here. The authors
conclude by outlining a research agenda for finding a working
balance between free market and formal governance that can yield
substantive corporate sustainability programs. Overall, this book
will challenge readers to take a broader view of how we use the
planet’s limited resources and the ways in which corporations can
work with their stakeholders and the government to address our
global sustainability challenges. Offering new directions for
uncovering better ways to increase sustainability through business,
this book will be core reading for academics and students of
business leadership, corporate social responsibility, corporate
sustainability, and strategic management. It will also be useful
for practitioners who oversee and implement sustainability
practices, helping them to conceptualize how to approach their
jobs.
This critical book presents ways to improve the impact of corporate
sustainability programs on the ecological and social systems that
we rely upon. Integrating three decades of multidisciplinary
empirical and conceptual research undertaken by three leading
management scholars in three countries, this book addresses the
current state of, and the prospects for, business to help create a
truly sustainable society. Providing a balanced perspective,
Salvaging Corporate Sustainability expertly charts the path from
the promises of corporate sustainability, to where it has gone
wrong, and on to where it needs to go from here. The authors
conclude by outlining a research agenda for finding a working
balance between free market and formal governance that can yield
substantive corporate sustainability programs. Overall, this book
will challenge readers to take a broader view of how we use the
planet's limited resources and the ways in which corporations can
work with their stakeholders and the government to address our
global sustainability challenges. Offering new directions for
uncovering better ways to increase sustainability through business,
this book will be core reading for academics and students of
business leadership, corporate social responsibility, corporate
sustainability, and strategic management. It will also be useful
for practitioners who oversee and implement sustainability
practices, helping them to conceptualize how to approach their
jobs.
Can good-will be good business? Firms are increasingly called upon
to address matters such as poverty and human rights violations. The
demand for corporate social responsibility (CSR) is directed mainly
at top management in multinational corporations who are reminded
that, in addition to helping to make the world a better place,
their commitment to social action will be rewarded by lasting
customer loyalty and profits. But is it true that firms that engage
in social action will be rewarded with a good name, competitive
advantage, superior profits and corporate sustainability? What if
it is true for some firms and not for others? This book addresses
these and other questions by explaining the how and why of creating
value and competitive advantage through corporate social action. It
shows how and when firms can develop successful corporate social
strategies that establish strong commitments to shareholders,
employees and other stakeholders.
Can good-will be good business? Firms are increasingly called upon
to address matters such as poverty and human rights violations. The
demand for corporate social responsibility (CSR) is directed mainly
at top management in multinational corporations who are reminded
that, in addition to helping to make the world a better place,
their commitment to social action will be rewarded by lasting
customer loyalty and profits. But is it true that firms that engage
in social action will be rewarded with a good name, competitive
advantage, superior profits and corporate sustainability? What if
it is true for some firms and not for others? This book addresses
these and other questions by explaining the how and why of creating
value and competitive advantage through corporate social action. It
shows how and when firms can develop successful corporate social
strategies that establish strong commitments to shareholders,
employees and other stakeholders.
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