|
Showing 1 - 5 of
5 matches in All Departments
This edited collection focuses on theoretical and applied
research-based observations concerning how experts, advocates, and
institutions make climate change information accessible to
different audiences. Communicating Climate Change concentrates on
three key elements of climate change communication - access,
relevance, and understandability - to provide an overview of how
these aspects allow multiple groups of stakeholders to act on
climate-related information to build resilience. Featuring
contributions from a wide range of scholars from across different
disciplines, this book explores a multitude of different scenarios
and communication methods, including social media; public opinion
surveys; participatory mapping; and video. Overall, climate change
communication is addressed from three different perspectives:
communicating with the public; communicating for stakeholder
engagement; and organizational, institutional, risk, and disaster
communication. With each chapter focusing on implications and
applications for practice, this book will be of great interest to
students and researchers of climate change and environmental
communication, as well as practitioners interested in understanding
how to better engage stakeholders through climate change-related
communication.
This edited collection focuses on theoretical and applied
research-based observations concerning how experts, advocates, and
institutions make climate change information accessible to
different audiences. Communicating Climate Change concentrates on
three key elements of climate change communication - access,
relevance, and understandability - to provide an overview of how
these aspects allow multiple groups of stakeholders to act on
climate-related information to build resilience. Featuring
contributions from a wide range of scholars from across different
disciplines, this book explores a multitude of different scenarios
and communication methods, including social media; public opinion
surveys; participatory mapping; and video. Overall, climate change
communication is addressed from three different perspectives:
communicating with the public; communicating for stakeholder
engagement; and organizational, institutional, risk, and disaster
communication. With each chapter focusing on implications and
applications for practice, this book will be of great interest to
students and researchers of climate change and environmental
communication, as well as practitioners interested in understanding
how to better engage stakeholders through climate change-related
communication.
The Global Foundations of Public Relations: Humanism, China and the
West explores the growing humanistic turn in public relations
processes and proposes that this has compelling parallels in the
roots of Chinese philosophies. As the leader of growth and power
across the Pacific Rim, public relations in China is not developing
in isolation from the West, but via mutual accommodations and
culturally complex interactions. By collecting cases and
reflections on PR practices from both Chinese and Western scholars,
the chapters propose that Chinese philosophies are playing a role
in the development of modern Chinese PR practices, and - focusing
less on the obvious differences and contracts - seek to highlight
their spiritual, philosophical and political confluences. The
conclusions drawn enhance and advance our understanding of public
relations globally. This innovative work is of interest to
educators and researchers in the fields of public relations,
strategic communications, and public diplomacy.
Over the centuries, scholars have studied how individuals,
institutions and groups have used various rhetorical stances to
persuade others to pay attention to, believe in, and adopt a course
of action. The emergence of public relations as an identifiable and
discrete occupation in the early 20th century led scholars to
describe this new iteration of persuasion as a unique, more
systematized, and technical form of wielding influence, resulting
in an overemphasis on practice, frequently couched within an
American historical context. This volume responds to such
approaches by expanding the framework for understanding public
relations history, investigating broad, conceptual questions
concerning the ways in which public relations rose as a practice
and a field within different cultures and countries at different
times in history. With its unique cultural and contextual emphasis,
Pathways to Public Relations shifts the paradigm of public
relations history away from traditional methodologies and
assumptions, and provides a new and unique entry point into this
complicated arena.
Over the centuries, scholars have studied how individuals,
institutions and groups have used various rhetorical stances to
persuade others to pay attention to, believe in, and adopt a course
of action. The emergence of public relations as an identifiable and
discrete occupation in the early 20th century led scholars to
describe this new iteration of persuasion as a unique, more
systematized, and technical form of wielding influence, resulting
in an overemphasis on practice, frequently couched within an
American historical context. This volume responds to such
approaches by expanding the framework for understanding public
relations history, investigating broad, conceptual questions
concerning the ways in which public relations rose as a practice
and a field within different cultures and countries at different
times in history. With its unique cultural and contextual emphasis,
Pathways to Public Relations shifts the paradigm of public
relations history away from traditional methodologies and
assumptions, and provides a new and unique entry point into this
complicated arena.
|
You may like...
Sound Of Freedom
Jim Caviezel, Mira Sorvino, …
DVD
R325
R218
Discovery Miles 2 180
|