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With an example-driven, hands-on approach, New Channels of Music
Distribution offers a practical, comprehensive study of the music
industry's evolving distribution system. While paying careful
attention to the variables that impact success, C. Michael Brae
examines the functionality and components of music distribution, as
well as the music industry as a whole. This book is a one-stop
guide and resource for all musicians, performers, songwriters, and
label owners in understanding all the elements and efficiency of
music distribution. Through its hands-on exploration of the music
business, this book provides insightful strategies for executing
marketing, radio, retail campaigns, and much more. Here you will
find: * Specific DIY methods and strategies for distributing music
throughout every platform possible * Case studies and discussions
highlighting wholesale and retail markups, pricing strategies,
major chains, rack jobbers, one-stops, mom and pop stores, and
other retail outlets * Tips on how to incorporate retail
distribution networks supporting Soundscan and employ marketing
techniques using cutting-edge web technology * Distribution methods
and promotion tactics to help you increase an effective
"sell-through" on your music An accompanying website
(www.routledge.com/cw/brae) features examples of distribution,
licensing, and co-publishing agreements, sample Midem charts,
sample proposals, quiz questions, web links and key terms.
With an example-driven, hands-on approach, New Channels of Music
Distribution offers a practical, comprehensive study of the music
industry's evolving distribution system. While paying careful
attention to the variables that impact success, C. Michael Brae
examines the functionality and components of music distribution, as
well as the music industry as a whole. This book is a one-stop
guide and resource for all musicians, performers, songwriters, and
label owners in understanding all the elements and efficiency of
music distribution. Through its hands-on exploration of the music
business, this book provides insightful strategies for executing
marketing, radio, retail campaigns, and much more. Here you will
find: * Specific DIY methods and strategies for distributing music
throughout every platform possible * Case studies and discussions
highlighting wholesale and retail markups, pricing strategies,
major chains, rack jobbers, one-stops, mom and pop stores, and
other retail outlets * Tips on how to incorporate retail
distribution networks supporting Soundscan and employ marketing
techniques using cutting-edge web technology * Distribution methods
and promotion tactics to help you increase an effective
"sell-through" on your music An accompanying website
(www.routledge.com/cw/brae) features examples of distribution,
licensing, and co-publishing agreements, sample Midem charts,
sample proposals, quiz questions, web links and key terms.
This Book is a comprehensive study of the music industry
distribution system. The intent is to convey total understanding of
the process of music distribution as well as the significance of
that process and all it's variables. Marketing through cutting-edge
web-technology and how to incorporate into digital and retail
distribution networks supporting soundscan capabilities, is
discussed. Distribution is but one aspect of the business end of
this industry, arguably the most vital. The importance of
distribution is stressed along with the importance of other
contiguous aspects such as global sales, marketing and promotions
including radio-internet radio, retail, trades, music aggregators,
street-promotions, and college-networks. This edition includes
current industry statistics, trends and new innovative ways in
selling your music through both digital and physical. Focus on
additional revenue streams as licensing, publishing, digital
download cards with Soundscan support is also examined.
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