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Business as mission (BAM) is a mission strategy whose time has
come. As global economics become increasingly interconnected,
Christian business people and entrepreneurs have unanticipated
opportunities to build kingdom-strategic business ventures. But
Christian companies and business leaders do not automatically
accomplish missional purposes. BAM requires mastery of both the
world of business and the world of missions, merging and
contextualizing both into something significantly different than
either alone. C. Neal Johnson offers the first comprehensive guide
to business as mission for practitioners. He provides conceptual
foundations for understanding BAM's unique place in global mission
and prerequisites for engaging in it. Then he offers practical
resources for how to do BAM, including strategic planning and
step-by-step operational implementation. Drawing on a wide variety
of BAM models, Johnson works through details of both mission and
business realities, with an eye to such issues as management,
sustainability and accountability. Business as mission is a
movement with enormous potential. This book breaks new ground in
how faith and work intersect and are lived out in crosscultural
contexts, where job creation and community transformation go hand
in hand. Come, participate in what may well be one of the most
strategic mission paradigms of the 21st century.
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