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A volume of specially commissioned papers which draws on the
diverse expertise of academic researchers, policy makers and
educational practitioners to address the changing patterns of
competition and provision, in international higher education.
Topics addressed range from policy, provision, teaching, research
and business engagement.
A volume of specially commissioned papers which draws on the
diverse expertise of academic researchers, policy makers and
educational practitioners to address the changing patterns of
competition and provision, in international higher education.
Topics addressed range from policy, provision, teaching, research
and business engagement.
This book presents a comprehensive but concise introduction to both
the strategic and the operational aspects of marketing and provides
the reader with a thorough understanding of the key principles.
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