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Developing and implementing a systematic analytics strategy can
result in a sustainable competitive advantage within the sport
business industry. This timely and relevant book provides practical
strategies to collect data and then convert that data into
meaningful, value-added information and actionable insights. Its
primary objective is to help sport business organizations utilize
data-driven decision-making to generate optimal revenue from such
areas as ticket sales and corporate partnerships. To that end, the
book includes in-depth case studies from such leading sports
organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke
University, and the Aspire Group. The core purpose of sport
business analytics is to convert raw data into information that
enables sport business professionals to make strategic business
decisions that result in improved company financial performance and
a measurable and sustainable competitive advantage. Readers will
learn about the role of big data and analytics in: Ticket pricing
Season ticket member retention Fan engagement Sponsorship valuation
Customer relationship management Digital marketing Market research
Data visualization. This book examines changes in the ticketing
marketplace and spotlights innovative ticketing strategies used in
various sport organizations. It shows how to engage fans with
social media and digital analytics, presents techniques to analyze
engagement and marketing strategies, and explains how to utilize
analytics to leverage fan engagement to enhance revenue for sport
organizations. Filled with insightful case studies, this book
benefits both sports business professionals and students. The
concluding chapter on teaching sport analytics further enhances its
value to academics.
Developing and implementing a systematic analytics strategy can
result in a sustainable competitive advantage within the sport
business industry. This timely and relevant book provides practical
strategies to collect data and then convert that data into
meaningful, value-added information and actionable insights. Its
primary objective is to help sport business organizations utilize
data-driven decision-making to generate optimal revenue from such
areas as ticket sales and corporate partnerships. To that end, the
book includes in-depth case studies from such leading sports
organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke
University, and the Aspire Group. The core purpose of sport
business analytics is to convert raw data into information that
enables sport business professionals to make strategic business
decisions that result in improved company financial performance and
a measurable and sustainable competitive advantage. Readers will
learn about the role of big data and analytics in: Ticket pricing
Season ticket member retention Fan engagement Sponsorship valuation
Customer relationship management Digital marketing Market research
Data visualization. This book examines changes in the ticketing
marketplace and spotlights innovative ticketing strategies used in
various sport organizations. It shows how to engage fans with
social media and digital analytics, presents techniques to analyze
engagement and marketing strategies, and explains how to utilize
analytics to leverage fan engagement to enhance revenue for sport
organizations. Filled with insightful case studies, this book
benefits both sports business professionals and students. The
concluding chapter on teaching sport analytics further enhances its
value to academics.
The Fifth Element is Knowledge: Readings on Education, Hip-Hop, and
Sport helps students critically examine issues related to race,
gender, identity, inequality, politics, and economics through the
lenses of education, hip-hop culture, and sport. The featured
readings facilitate the development of students' critical academic
and psychosocial talents while connecting them to relevant issues
in different social contexts. The articles are organized into seven
sections. Sections I and II describe the foundations and
overarching structures and conditions that shape education,
hip-hop, and sport. The next three sections address the ways that
athletes experience hip-hop culture. Students read articles that
examine the prominent, global cultural phenomenon of hip-hop and
sport and how it will continue to influence the world, now and in
the future. Each section includes discussion questions to encourage
further exploration of the material and spark critical
conversations. Underscoring the political significance and social
influence of the nexus of education, hip-hop, and sport, The Fifth
Element is Knowledge is an ideal resource for courses that examine
sociology, contemporary social issues, and culture.
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