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"Stigma" is a simple two-syllable word yet a powerful expression
that conjures up a variety of feelings for many people based on an
array of social factors. We all have the tendency to sit on our
high horses and proclaim how progressive and civilized we've
become. However, the reality is that we experience the burden of
stigma in the United States in our public and private lives every
day.Dr. Pernessa Seele teaches readers that with practical stigma
management, beginning with exposing the problems, we can transform
the public conversation to be guided by accepting others and
reserving our negative judgments. If we are honest and committed to
exposing the problems, each of us can vividly see how we privately
mark people who are and have been incarcerated, those addicted to
drugs, people who live in low-income neighborhoods, same-gender
loving people, and individuals suffering from certain diseases. It
is in such conversations that we can educate ourselves and engage
with others we have stigmatized in the past, ultimately leading us
to change our language from a negative outlook to that of inclusion
and the mending of social divides.Supported by her wealth of
knowledge and decades of experience, Dr. Seele imagines a world
that few people can. She envisions that in eliminating stigmas
about people different from us, we can change representations in
the media, get rid of laws and policies targeting stigmatized
groups, and set an example for future generations.
A fur trader from 1878 to 1904, Schultz married a Pikuni
(Blackfoot) woman, became a member of the tribe, and was given the
Blackfoot name Apikuni. With the disappearance of the buffalo it
was as difficult for Schultz to adjust to the new way of life as it
was for the other Blackfeet. He took to the mountains and explored
the eastern slope of the Rockies, hunting game and guiding other
hunters and explorers, including George Bird Grinnell, the Baring
brothers, and Ralph Pulitzer. He named mountains, glaciers, and
lakes; he was the first to identify the mountain goat; and through
his and Grinnell's efforts the northern portion of the American
Rockies was set apart as Glacier National Park.
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