If you want to master the people component of your business, you have to build an intentional culture—EOS can help you do that. The second installment of the Traction Library’s “Deep Dive Collection,� People gives readers all the tools they need to create a thriving workplace culture, and shows why it’s an absolutely essential part of any successful business. Many entrepreneurs struggle with people issues in their business: “hit-or-miss� hiring, flagging productivity, infighting, employees in positions that aren’t suited for their strengths, or an inability to attract and retain good candidates. These are just some of the symptoms of a haphazard company culture, and they won’t go away on their own—you have to have the courage to build an intentional culture. Using the proven EOS heart-centered leadership approach, readers will learn how to: Identify and implement your company’s core values Adopt healthy cultural habits without overcomplicating things Attract, hire, and retain the right people Creating an intentional culture isn’t optional—it’s crucial to ensuring the future of your business and improving the quality of your life. People will teach entrepreneurs how to get their employees on board and on the same page for a culture overhaul, eventually getting to the point where the intentional culture self-perpetuates. This isn’t a one-time fix; building an intentional culture requires tending. But this book will provide readers with the framework to prevent many problems before they start, and to solve problems in a way that gets to the root of the issue, driving growth in both your business and your people themselves.