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Stop chasing quick commissions—and start building a solid,
long-term real estate business Selling real estate is all about
closing as many deals as possible, as quickly as possible, right?
Wrong. Nothing could be further from the truth. True success
doesn’t come from an obsession with closing deals and getting
paid. It comes from a clear, focus on giving customers an
experience they don’t feel like they can easily replicate with
another agent. The real way to succeed in real estate is to make
buyers happy, and sales will follow. In Close for Life, realtor
trainer and top producer Josh Cadillac puts you on the path to
long-term success in real estate. In these pages, he shares his
simple, sustainable methods for succeeding without focusing on
closing transactions: Make prospective customers see that you know
what you’re talking about and are looking out for their best
interests. Learn all you can about the industry and understand the
importance of continuing curiosity and learning. Retain customers
long after the transaction is done and show them their business
means so much more than just money in your pocket. Change your
focus from customer acquisition to customer retention. Today the
most effective real estate agents spend less time focusing on
getting paid and more time concentrating on building a business
that pays them for the rest of their life. Whether you’re a
novice or highly experienced agent, Close for Life shows how to
dramatically improve your approach.
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