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Written by an interdisciplinary team of scholars, this book offers
novel perspectives on the history of medical writing and scientific
thought-styles by examining patterns of change and reception in
genres, discourse, and lexis in the period 1500-1820. Each chapter
demonstrates in detail how changing textual forms were closely tied
to major multi-faceted social developments: industrialisation,
urbanisation, expanding trade, colonialization, and changes in
communication, all of which posed new demands on medical care. It
then shows how these developments were reflected in a range of
medical discourses, such as bills of mortality, medical
advertisements, medical recipes, and medical rhetoric, and provides
an extensive body of case studies to highlight how varieties of
medical discourse have been targeted at different audiences over
time. It draws on a wide range of methodological frameworks and is
accompanied by numerous relevant illustrations, making it essential
reading for academic researchers and students across the human
sciences.
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