The first wide-ranging, organic analysis of the sociology of unmarkedness and taken-for-grantedness, this volume investigates the asymmetry between how we attend to the culturally emphasized features of social reality and ignore the culturally unmarked ones. Concerned with the structures of cultural invisibility, unconscious rules of irrelevance, automatic frames of meaning, and collective attention patterns, it brings together scholarship spanning sociology, anthropology, and social psychology, to cover various aspects of humdrum, unglamorous, nondescript, nothing-to-write-at-home-about social phenomena, developing the key assumptions, underpinnings, and implications of this field of study. As comprehensive analysis of unremarked features of our social existence, this book will appeal to scholars across the social sciences with interests in social theory and the sociology of everyday life.