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In the abstract, training is seen as valuable by most people in
business and industry. However, in the rush of providing training
programs "on time" and "within budget," evaluation of training is
frequently left behind as a "nice to have" addition, if practical.
In addition, the training function itself is left with the dilemma
of proving its worth to management without a substantive history of
evaluation. This book is designed to provide managers, educators,
and trainers alike the opportunity to explore the issues and
benefits of evaluating business and industry training. The purpose
is to motivate more effective decisions for training investments
based on information about the value of training in attaining
business goals. Without evaluation, the value of specific training
efforts cannot be adequately measured, the value of training
investments overall cannot be fully assessed, and the contributions
of the training function to the corporation's goals cannot be duly
recognized. Articles are grouped into three sections, althou~h many
themes appear across sections. The first section estabhshes the
context of training evaluation in a business organization. The
second section emphasizes evaluation of training products and
services; and the third section discusses costs and benefits of
evaluation, and communication and use of evaluation results in
decision making. In Section I, the context of training evaluation
is established from a variety of perspectives. First, training and
trainin~ evaluation are discussed in the context of corporate
strateglc goals.
A young sensitive teenage boy overcomes poverty, adversity and
emotional dependency to become a man among men. He learns the
comfort of independence. He learns the key to material wealth is
pleasing people to such an extent that they will part with their
hard earned money to buy your product or service. He learns that
listening, really listening, allows one to understand human
reaction to almost all human pursuits and circumstances- -
-predictable so. He learns that knowledge is power. He, further
learns, that facts are not flexible and that doing the "right"
thing is the only acceptable alternative regardless of personal
consequences. In essence, he is the kind of man I would have liked
to have been.
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