This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled "Historicize This!," includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women's complex relations with technologies from cars to Twitter. The second section, "Advertising Body Politics," groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese "promotion girls." The third section, "Media Reps," revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, "Reproduction and Postfeminist Empowerment," ends the book with a selection of case studies on the advertising industry's cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women's reproductive health and mothering.

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled "Historicize This!," includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women's complex relations with technologies from cars to Twitter. The second section, "Advertising Body Politics," groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese "promotion girls." The third section, "Media Reps," revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, "Reproduction and Postfeminist Empowerment," ends the book with a selection of case studies on the advertising industry's cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women's reproductive health and mothering.

Media Scholarship in a Transitional Age honors the significant and lasting contribution that Pamela J. Shoemaker has made to mass communications research. Her body of work, spanning four decades, has included groundbreaking conceptual and methodological advances, particularly in the areas of gatekeeping, survey research and content analysis. The chapters in this collection build upon her legacy in both theory and method, and particularly in the area of news research. At the heart of the book are chapters that apply concepts found in Shoemaker's earliest work, such as deviance and newsworthiness, and extend theories such as gatekeeping and agenda-setting into the digital era. Empirical analyses on topics such as international and political news provide insights into journalism in these transitional times. Additional chapters explore digital media and the "mediated method." The closing section, Reflections on the Transitional Age, includes two chapters that pay homage to Shoemaker's contributions through discussion of the importance of theory and research from a personal perspective. The final chapter challenges academics to consider the implications of the digital era for scholarly creativity. A collection with wide appeal to all media scholars, Media Scholarship in a Transitional Age is particularly well-suited to graduate student seminars on mass communications theory, media sociology and news scholarship.

Media Scholarship in a Transitional Age honors the significant and lasting contribution that Pamela J. Shoemaker has made to mass communications research. Her body of work, spanning four decades, has included groundbreaking conceptual and methodological advances, particularly in the areas of gatekeeping, survey research and content analysis. The chapters in this collection build upon her legacy in both theory and method, and particularly in the area of news research. At the heart of the book are chapters that apply concepts found in Shoemaker's earliest work, such as deviance and newsworthiness, and extend theories such as gatekeeping and agenda-setting into the digital era. Empirical analyses on topics such as international and political news provide insights into journalism in these transitional times. Additional chapters explore digital media and the "mediated method." The closing section, Reflections on the Transitional Age, includes two chapters that pay homage to Shoemaker's contributions through discussion of the importance of theory and research from a personal perspective. The final chapter challenges academics to consider the implications of the digital era for scholarly creativity. A collection with wide appeal to all media scholars, Media Scholarship in a Transitional Age is particularly well-suited to graduate student seminars on mass communications theory, media sociology and news scholarship.

A look at how Hillary Clinton, Donald Trump, and American voters invoked ideas of gender and race in the fiercely contested 2016 US presidential election Gender and racial politics were at the center of the 2016 US presidential contest between Hillary Clinton and Donald Trump. The election was historic because Clinton was the first woman nominated by a major political party for thepresidency. Yet it was also historic in its generation of sustained reflection on the past. Clinton's campaign linked her with suffragist struggles--represented perhaps most poignantly by the parade of visitors to Susan B. Anthony's grave on Election Day--while Trump harnessed nostalgia through his promise to Make America Great Again. This collection of essays looks at the often vitriolic rhetoric that characterized the election: "nasty women" vs. "deplorables"; "bad hombres" and "Crooked Hillary"; analyzing the struggle and its result through the lenses of gender, race, and their intersections, and with particular attention to the roles of memory, performance, narrative, and social media. Contributors examine the ways that gender and racial hierarchies intersected and reinforced one another throughout the campaign season. Trump's association of Mexican immigrants with crime, and specifically with rape, for example, drew upon a long history of fearmongering that stereotypes Mexican men--and men of other immigrant and minority groups--as sexual aggressors against white women. At the same time, in response to both Trump'smisogynistic rhetoric and the iconic power of Clinton's candidacy, feminist consciousness grew steadily across the nation. Analyzing these phenomena, the volume's authors--both journalists and academics--engage with prominent debates in their diverse fields, while an epilogue by the editors considers recent ongoing developments like the #metoo movement. CHRISTINE A. KRAY is Associate Professor of Anthropology, TAMAR W. CARROLL is Associate Professor of History, and HINDA MANDELL is Associate Professor in the School of Communication, all at Rochester Institute of Technology.