Can we design organizations in a way that creates a space where employees, the organization, and the larger community all thrive? And if so, where can we go for inspiration to help us achieve this goal? In a time of volatile and complex uncertainty, it is time to learn the lessons that nature has compiled from 3.8 billion years of research and development. Nature is an interdependent, dynamic and living system - just like today's organizations and communities. Kathleen Allen uses nature as a model, mentor, and muse to rethink how leadership is practiced today. Leading from the Roots takes nature as a source of inspiration to help organizations see a new way of leading and designing workplace structure, applying the generous framework found in mature ecologies to human organizations. Kathleen Allen helps shift assumptions, practices, structures, and processes of organizations to become more resilient and nourishing for all, and, along the way, design the way out of workplace dysfunction and drama. "Leading from the Roots provides a powerful new way of thinking about organizations as living systems and delivers practical leadership frameworks for individuals to learn how to unleash the energy and create innovative, effective teams. -Anne Boneparte, CEO Appthority This book is a must read for organizational leaders who are not only committed to their mission, but equally to creating a workplace that attracts and retains the brightest and the best professionals fully enabled to meet that mission. -Caryl Stern, President & CEO UNICEF USA

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:

• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand

• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

AWAKENING THE HEROES WITHIN

"The heroic quest is about saying 'yes' to yourself and in doing so doing, becoming more fully alive and more effective in the world...The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world."

In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives.

This companion to the best-selling 'The Hero Within' outlines twelve archetypal patterns that can aid inner development and the quest for wholeness.

'These archetypes are inner guides that can help us: '

- prepare for the journey, by learning how to become successful members of society- embark upon the quest, by becoming initiated into the mysteries of the human soul; and- return to transform our lives as a result of claiming our uniqueness and personal power

Writing for individuals seeking to realise their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercises are included to help us understand and awaken our inner guides.

CAROL S. PEARSON, Ph.D., is president of Meristem, a nonprofit organisation offering training and consultation in professional development and personal growth. She is the author of 'The Hero Within: Six Archetypes We Live By' and co-author of 'The Female Hero in American and British Literature' and 'Educating the Majority: Women Challenge Tradition in Higher Education'

Works like Joseph Campbell’s The Hero With a Thousand Faces have introduced readers to the significance of myth and archetype in our lives. Carol Pearson’s bestselling The Hero Within takes us further by combining literature, anthropology, and psychology to clearly define with insight and understanding, the six heroic archetypes that exists in all of us: the Innocent, the Orphan, the Wanderer, the Warrior, the Martyr, and the Magician. This substantially revised edition features new chapters that illuminate these archetypes, showing how to reach our fullest potential by achieving a balance between work, family, and the self.