In September 1960 a television show emerged from the mists of prehistoric time to take its place as the mother of all animated sitcoms. The Flintstones spawned dozens of imitations, just as, two decades later, The Simpsons sparked a renaissance of primetime animation. This fascinating book explores the landscape of television animation, from Bedrock to Springfield, and beyond.
The contributors critically examine the key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation of The Flintstones for animation to find its feet again as primetime fare? In addressing these questions, as well as many others, essays in the first section examine the relation between earlier, made-for-cinema animated production (such as the Warner Looney Toons shorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between animation production and brand image. Contributors also examine specific programmes like The Powerpuff Girls, Daria, The Simpsons, Ren and Stimpy and South Park from the perspective of fans, exploring fan cybercommunities, investigating how ideas of 'class' and 'taste' apply to recent TV animation, and addressing themes such as irony, alienation, and representations of the family.

The essays in Turning the Century make a significant contribution to our understanding of America's love affairs with novelty and the mass media. The essays also show that neither the current communications revolution nor the response to it is unprecedented. Through this book, Carol Stabile provides a historical context within which scholars and students of American culture can interpret and understand end-of-the-millennium-fever --particularly, the claims of politicians, pundits, and even cultural studies scholars who maintain that recent information technology innovations make the present moment unique. Contemporary studies of mass media and popular culture reflect a similar emphasis on what is new, distinct, and therefore specific to contemporary culture. Claims of millennial transformation, however, are only possible insofar as the history of mass media can be forgotten or ignored. In Turning the Century, Carol Stabile analyzes those hidden, and now all but forgotten, conditions and relations of production that continue to shape and inform contemporary culture.

In September 1960 a television show emerged from the mists of prehistoric time to take its place as the mother of all animated sitcoms. The Flintstones spawned dozens of imitations, just as, two decades later, The Simpsons sparked a renaissance of primetime animation. This fascinating book explores the landscape of television animation, from Bedrock to Springfield, and beyond.
The contributors critically examine the key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation of The Flintstones for animation to find its feet again as primetime fare? In addressing these questions, as well as many others, essays in the first section examine the relation between earlier, made-for-cinema animated production (such as the Warner Looney Toons shorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between animation production and brand image. Contributors also examine specific programmes like The Powerpuff Girls, Daria, The Simpsons, Ren and Stimpy and South Park from the perspective of fans, exploring fan cybercommunities, investigating how ideas of 'class' and 'taste' apply to recent TV animation, and addressing themes such as irony, alienation, and representations of the family.

The essays in "Turning the Century "make a significant contribution to our understanding of America's love affairs with novelty and the mass media. The essays also show that neither the current communications revolution nor the response to it is unprecedented. Through this book, Carol Stabile provides a historical context within which scholars and students of American culture can interpret and understand end-of-the-millennium-fever --particularly, the claims of politicians, pundits, and even cultural studies scholars who maintain that recent information technology innovations make the present moment unique. Contemporary studies of mass media and popular culture reflect a similar emphasis on what is new, distinct, and therefore specific to contemporary culture. Claims of millennial transformation, however, are only possible insofar as the history of mass media can be forgotten or ignored. In "Turning the Century," Carol Stabile analyzes those hidden, and now all but forgotten, conditions and relations of production that continue to shape and inform contemporary culture.