The words practical and fashion are rarely linked together, with the exception of one item: the wristwatch. Long treasured as an heirloom to be passed down through generations, the wristwatch is a platform of innovation for fashion designers.
A relatively new phenomena, the designer watch was born in the 1970s and it has forever changed the way we view time. Now, time is secondary to the statement that the timepiece will make to the world.
An item of personal expression, the designer wristwatch is a sensation-- many people have several watches, one for every mood or whim. "Designers of Time celebrates what has grown to be one of the most collectible, most practical items of fashion today.