Renewable blue water flows will very soon be insufficient to meet the growing demands of the industrial, agricultural and domestic sectors. Within a generation, the proportion of the world 's population facing acute water stress could be as high as 50 per cent, because of increased pollution, population growth, urbanization, economic growth and, above all, because of poor management practices.The awareness of this crisis is growing and with it the realization that new approaches to water management are desperately needed. This book will provide the resources to create them. In it, many of the most successful and innovative managers today explain what can be achieved and how to improve the conservation of water, its distribution and its quality.