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Radical transformations are under way in retail. In a world facing
a succession of major economic, social, and environmental crises,
as well as protest movements and a constant technological
revolution, our scope of analysis should be broadened to help
brands and entrepreneurs develop their business and help students
orient their research. Taking these changes into consideration with
a close look at developments in China, the authors of this work
offer tools for proper reflection, both for jobs in fashion and in
other markets. This publication is not exhaustive, but it aims to
highlight today's events in a dynamic, forward-looking way so that
the reader can make informed decisions giving them the keys to
prepare their sales development well and make it a real success,
based on the following three subjects: * What is fundamental in
merchandising and distribution. * What is shaking up all
organizations today. * What we should be foreseeing in coming
months. The world of retail is constantly changing between the
basics that have been in place for years and the new things that
are coming out regularly through the rise of new technologies. To
be competitive and innovative, brands must learn to stand out and
innovate in order to stand out from the crowd. Whether virtual or
physical, the book explores existing good practices and opens up to
those already implemented abroad. It is aimed at students or
professionals in sales, marketing, communication, retailing, etc.
Small or large companies seeking to maximise their sales and
strengthen their brand image and their relationship with their
customers.
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