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Leadership and followership communication are two sides of the same
coin; just as sand and water are needed for a beach, leadership and
followership are necessary for effective organizational
functioning. Because today's organizations include followers who
act as leaders, leaders who need to know when to step back and be
followers, and people whose work lives transfer fluidly between
leader and follower, this book helps students become knowledgeable
about, and capable of, adapting to a wide variety of communication
situations. Competent leaders and followers adapt to the context
and recognize the consequences for everyone involved. Follow,
Communicate, Lead connects theory and practice to illustrate
competent communication practices are a direct result of
cross-disciplinary theories. Case studies provide real-world
examples dealing with culture, diversity and inclusion, ethics,
power, and social influence. Discussion questions,
self-assessments, and activities further develop readers'
competencies and ability to view communicative situations with a
new perspective. Follow, Communicate, Lead is ideal for courses in
leadership, applied communication, training, and organizational
behavior.
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