In today's 'post-feminist' society, women and men are considered equal. For younger women and men, feminism is often portrayed as unfashionable and irrelevant. But since the beginning of the new millennium a new generation have emerged to challenge these assumptions and assert a vibrant new agenda. This groundbreaking book reveals the what, why and how of the new feminist movement and what it has to say about women's lives in today's society. From cosmetic surgery to celebrity culture and girl power to globalization, from rape to religion and sex to singleness, this book reveals the seven vital issues at stake for today's feminists, unveils the beginnings of a fresh and diverse wave of feminism, and calls a new generation back to action.

Feminism is so last century. Surely in today's world the idea is irrelevant and unfashionable? Wrong. Since the turn of the millennium a revitalised feminist movement has emerged to challenge these assumptions. Based on a survey of over a thousand feminists, Reclaiming the F Word reveals the what, why and how of today's feminism, from cosmetic surgery to celebrity culture, from sex to singleness and now, in this new edition, the gendered effects of possibly the worst economic crisis ever. This is a generation-defining book demanding nothing less than freedom and equality, for all.