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By describing experiments that control, manipulate and measure
mental processes, this book shows how we can discover the answers
to key questions about the mind, such as: 'Can we focus attention
on more than one thing?' and 'Is language unique to humans?'
Written in a down-to-earth narrative prose that avoids jargon,
addresses the reader directly and draws on the authors' unique
style ('suppose Willingham split his pants at a junior high dance
…'), this text takes complex experiments in cognitive psychology
and describes them for undergraduate students. Willingham has a
record of excellence in translating cognitive psychology research
for K-12 teachers with his bestselling Why Don't Students Like
School? and other popular books. This book applies the clear and
approachable prose style towards building foundational knowledge in
cognitive psychology for undergraduates.
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