Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient's level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens' health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals' communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.

This book analyzes the image of the U.S. presidential administrations from 2001-2011 and its political image in foreign countries. Central to the argument are how the U.S. presidencies are perceived by Europeans and their reactions to foreign leaders. Political image is decisive in electoral victory, and more often, is central in the conquest and maintenance of political power. Also, in the analysis made by International Relations and Foreign Affairs, the political image is highly relevant because of the credibility of the states in the international scenario. That has implications gaining confidence and in the celebration of profitable alliances. The comparative term is also present in the topics related with Obama's administration and Bush's administration. The contributors also analyze crisis management and challenges such as 9/11 and the Iraq War. This study of political image has a crucial interdisciplinary framework for disciplines such as communication, political science, and political theory.