|
Showing 1 - 1 of
1 matches in All Departments
While the number of publications on corporate social responsibility
has skyrocketed since the last economic crisis that began in 2008,
challenges still remain in the modern economy that make socially
responsible business a leading topic both in the field of science
and business practice. The concept of corporate social
responsibility covers not only practices implemented by
enterprises, but also attitudes represented by consumers and other
market entities. Though much has been written about corporate
social responsibility and the potential benefits it offers
businesses, there remains a misunderstanding of corporate social
responsibility (CSR), responsible management (RM) and responsible
consumption (RC). Examining the level of responsible management
practices implemented by Polish enterprises and assessing consumer
attitudes in the field of corporate social responsibility, will
serve to identify best business practices and enhance management
theory. Because this research examines both sides of the market,
companies and consumers, it offers a more holistic view on social
responsibility, responsible management and responsible consumer
behaviour. The contribution of this book is the development of the
assessment tool for measuring social responsibility of every
enterprise – Enterprise Social Responsibility Index (EnSRI) and
Consumer Social responsibility Index (CnSRI). This book is written
to meet the needs of academics, students, company owners and
managers. It also provides an integrated view of responsibility
from the point of view of both enterprises and consumers.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.