As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

This book explores the struggles over the mediated construction and projection of the image of the nation at times of social unrest. Focussing on the June 2013 protests in Brazil, it examines how different actors -authorities, activists, the national media, foreign correspondents- disseminated competing versions of 'what Brazil was' during that pivotal episode. The book offers a fresh conceptual approach, supported by media coverage analysis and original interviews, that demonstrates the potential of digital media to challenge power structures and establish new ways of representing the nation. It also highlights the vulnerability of both 'old' and 'new' media to forms of inequality and disruption due to political interferences, technological constraints, and continuing commercial pressures. Contributing to the study of media and the nation as well as media and social movements, the author throws into sharp relief the profound transformation of mediated nationhood in a digital and global media environment.

Over the last forty years or so academic interest in 'globalization' has burgeoned, and, since the 1970s at least, attempts to define, analyse, and critically explain it have become vital areas of research and study across many disciplines. Moreover, if globalization is a defining phenomenon of our age, then it cannot begin to be understood without a close interrogation of the role of media and communications. Indeed, the complex relationship between macro and micro processes of globalization and the action of media and communications to create what the editor of this new Routledge collection describes as a 'mediated globalization' has, she argues, never been more significant. As serious academic work on and around globalization and the media continues to flourish as never before, this new title in Routledge's Critical Concepts in Media and Cultural Studies series meets the need for an authoritative reference work to make sense of a rapidly growing and ever more complex corpus of literature, and to provide a map of the area as it has emerged and developed. It is a landmark collection of foundational and the best cutting-edge scholarship in the field and is organized in four volumes. Edited by Terhi Rantanen, Professor of Global Media and Communications at the London School of Economics, Globalization and the Media is fully indexed and has a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research and pedagogic resource.

This book explores the struggles over the mediated construction and projection of the image of the nation at times of social unrest. Focussing on the June 2013 protests in Brazil, it examines how different actors -authorities, activists, the national media, foreign correspondents- disseminated competing versions of 'what Brazil was' during that pivotal episode. The book offers a fresh conceptual approach, supported by media coverage analysis and original interviews, that demonstrates the potential of digital media to challenge power structures and establish new ways of representing the nation. It also highlights the vulnerability of both 'old' and 'new' media to forms of inequality and disruption due to political interferences, technological constraints, and continuing commercial pressures. Contributing to the study of media and the nation as well as media and social movements, the author throws into sharp relief the profound transformation of mediated nationhood in a digital and global media environment.