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Scholarship is a multi-generational collective enterprise with a
commitment to advancing knowledge, inspiring reflection, and
facilitating stronger neighborhoods, cities and countries. This
book explicitly adopts this lens as a recognition of the
contributions of Prof. Terry Cooper to scholarship and practice,
and as a mechanism to connect the past to the present and
ultimately the future of scholarship in public ethics and citizen
engagement. This "multi-generational" approach is designed to
reveal the persistent and future ongoing need to engage as a
scholarly and practitioner community with these questions. The book
is broken into three main sections: citizenship and neighborhood
governance, public service ethics and citizenship, and global
explorations of citizenship and ethics. Unique in this collection
is the explicit linkage across the main focus areas of citizenship
and ethics, as well as the comparative and global context in which
these issues are explored. Cases and data are examined from the
United States, Chile, Thailand, India, China, Georgia, and Myanmar.
Ultimately, it is made clear through each individual chapter and
the collective whole that research on citizenship and ethics within
public affairs and service has a rich history, remains critical to
the strengthening of public institutions today, and will only
increase in global significance in the years ahead.
Today, social media offers an alternative broadcast and
communication medium for nonprofit advocacy organizations. At the
same time, social media ushers in a "noisy" information era that
renders it more difficult for nonprofits to make their voices
heard. This book seeks to unpack the prevalence, mechanisms, and
ramifications of a new model for nonprofit advocacy in a social
media age. The keyword for this new model is attention. Advocacy
always starts with attention: when an organization speaks out on a
cause, it must ensure that it has an audience and that its voice is
heard by that audience; it must ensure that current and potential
supporters are paying attention to what it has to say before
expecting more tangible outcomes. Yet the organization must also
ensure that advocacy does not end with attention: attention should
serve as a springboard to something greater. The authors elaborate
how attention fits into contemporary organizations' advocacy work
and explain the key features of social media that are driving the
quest for attention. Developing conceptual models, they explain why
some organizations and messages gain attention while others do not.
Lastly, the book explores how organizations are weaving together
online and offline efforts to deliver strategic advocacy outcomes.
Today, social media offers an alternative broadcast and
communication medium for nonprofit advocacy organizations. At the
same time, social media ushers in a "noisy" information era that
renders it more difficult for nonprofits to make their voices
heard. This book seeks to unpack the prevalence, mechanisms, and
ramifications of a new model for nonprofit advocacy in a social
media age. The keyword for this new model is attention. Advocacy
always starts with attention: when an organization speaks out on a
cause, it must ensure that it has an audience and that its voice is
heard by that audience; it must ensure that current and potential
supporters are paying attention to what it has to say before
expecting more tangible outcomes. Yet the organization must also
ensure that advocacy does not end with attention: attention should
serve as a springboard to something greater. The authors elaborate
how attention fits into contemporary organizations' advocacy work
and explain the key features of social media that are driving the
quest for attention. Developing conceptual models, they explain why
some organizations and messages gain attention while others do not.
Lastly, the book explores how organizations are weaving together
online and offline efforts to deliver strategic advocacy outcomes.
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