Style and structure: Written at the appropriate level for 1st year undergraduate students and those studying the subject for the first time. It's accessibility also appeals to non-native English speakers. Breadth of content: The text maps onto course content very well as it covers every major aspect taught on events management courses and explores the current developments and trends in the field, with particular focus on the array of technological developments which are hugely affecting the industry. Balance of Theory and Practice: Offers both practical and academic knowledge. Practical pedagogical tools include: case studies, interviews with industry experts, scenarios, end-of-chapter debate sections and employability skills sections. International in scope and content: New and updated case studies from a wide range of regions including those from emerging economies such as Africa, the Middle East and South-East Asia. Length: Written for 1st semester courses, where Bowdin (market leader) is considered to be too long.

Style and structure: Written at the appropriate level for 1st year undergraduate students and those studying the subject for the first time. It's accessibility also appeals to non-native English speakers. Breadth of content: The text maps onto course content very well as it covers every major aspect taught on events management courses and explores the current developments and trends in the field, with particular focus on the array of technological developments which are hugely affecting the industry. Balance of Theory and Practice: Offers both practical and academic knowledge. Practical pedagogical tools include: case studies, interviews with industry experts, scenarios, end-of-chapter debate sections and employability skills sections. International in scope and content: New and updated case studies from a wide range of regions including those from emerging economies such as Africa, the Middle East and South-East Asia. Length: Written for 1st semester courses, where Bowdin (market leader) is considered to be too long.

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.

The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.

Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.