All great athletes have an almost superhuman ability to excel under incredible pressure--the 98-yard touchdown drive with no time-outs remaining; the 40-foot eagle putt at the 18th hole. How do they do it? What Makes Winners Win reveals success secrets from over 100 great men and women in sports, including Bruce Jenner, Chris Evert, and Pat Riley, all of whom shared their personal experiences with veteran sportscaster Charlie Jones. Interspersed with eye-opening quotations from winners such as Tiger Woods, Mary Lou Retton, Greg Louganis, and Earvin "Magic" Johnson, What Makes Winners Win brims with advice on assessing the competition, coping with jitters, confronting life-threatening situations, entering the concentration "zone," and keeping your cool during the unexpected. Complemented by recollections from Jones's remarkable career, What Makes Winners Win trains us for excellence in every aspect of life.