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Information professionals should be able to take a proactive role
as a strategic partner in their organization's competitive
intelligence. Their role needs to focus on the "outside-in"
approach, based on their organization's strategic needs and
objectives. Competitive Intelligence for Information Professionals
explores the role of strategic information and intelligence in
organizations, and assesses the values and needs of intelligence in
organizations. The book provides guidance on how to work
strategically with competitive intelligence, methods for monitoring
and analysis and a process-oriented approach. Chapters include
discussions on how news monitoring and competitive intelligence
interact and how this offers opportunities for cooperation between
different departments. Cases from the authors' own experiences when
working with competitive intelligence in international corporations
are also included.
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