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An Introduction to Social Media Research - Theory and Application (Paperback)

Charmaine du Plessis, Ashiva Abdool Satar

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Social media has become mainstream and offers numerous research opportunities to academics, students and practitioners. An Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner.