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A fast-paced, gripping insider account of the entrepreneurs and
renegades racing to bring lab-grown meat to the world. The
trillion-dollar meat industry is one of our greatest environmental
hazards; it pollutes more than all the world's fossil-fuel-powered
cars. Global animal agriculture is responsible for deforestation,
soil erosion and more emissions than air travel, paper mills and
coal mining combined. It also depends on the slaughter of more than
60 billion animals per year, a number that is only increasing as
the global appetite for meat swells. The whole world seems to be
sleepwalking into a food crisis. But a band of doctors, scientists,
activists and entrepreneurs have been racing to end animal
agriculture as we know it, hoping to fulfill a dream of creating
meat without ever having to kill an animal. This is the story of a
group of seven vegans quietly working to solve one the most
pressing issues we face today, creating the biggest upheaval to the
food business in decades along the way. In Billion Dollar Burger,
Chase Purdy explores the companies at the cutting edge of the
nascent food technology sector, from polarizing
activist-turned-tech CEO Josh Tetrick to lobbyists and regulators
on both sides of the issue. Billion Dollar Burger follows the
people fighting to upend our food system as they butt up against
the entrenched interests fighting viciously to stop them. It will
take readers on a truly global journey from Silicon Valley to
China, by way of Israel and the UK. The stakes are monumentally
high: cell-cultured meat is the best hope for sustainable food
production, a key to fighting climate change, a gold mine for the
companies that make it happen and an existential threat for the
farmers and meatpackers that make our meat today.
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