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Blogging is an essential part of a retailer's online marketing
plan, yet many retailers avoid it because they dread its
intricacies, the time it may consume in their busy schedules, or
the unease they feel about finding meaningful material. "Your Blog,
Your Business" addresses those fears with nitty-gritty, practical
ideas for minimizing each of them. It helps businesses-large or
small, online or off-set up a blog, integrate it with their other
social networks, and manage it frugally. It gives retailers the
benefit of Carolyn Howard-Johnson's nearly three decades experience
as founder and manager of her own chain of stores and stints as a
New York publicist, a retail consultant and journalist. She also
runs several blogs of her own and contributes to countless others.
It is the second in the Survive and Thrive series for retailers in
her USA Book News award-winning HowToDoItFrugally.com books. Her
blog for the retail trade is at www.frugalretailing.blogspot.com.
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