Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

In today's culture, sports wield a weight influence; this influence, however, is rarely examined. Similar to the first edition, this second edition of Learning Culture Through Sports provides coaches, educators, parents, and others dealing with students and athletes with an engaging and critical context for probing the sociological basis of this influence. The book's sections each address a particular issue in sport: youth and sport; gender and sexuality; race and ethnicity; sport, media, and big business; and international perspectives on sport and participation. Leading experts in the field present new and exciting avenues for exploring sport in our world, allowing us to recognize its tremendous influence, both positive and negative, in our lives and in our world. This new edition also includes cutting-edge research examining contemporary issues and controversies surrounding sport today. These issues, analyzed from multiple perspectives, will inspire readers to change the game in positive ways.

In today's culture, sports wield a weight influence; this influence, however, is rarely examined. Similar to the first edition, this second edition of Learning Culture Through Sports provides coaches, educators, parents, and others dealing with students and athletes with an engaging and critical context for probing the sociological basis of this influence. The book's sections each address a particular issue in sport: youth and sport; gender and sexuality; race and ethnicity; sport, media, and big business; and international perspectives on sport and participation. Leading experts in the field present new and exciting avenues for exploring sport in our world, allowing us to recognize its tremendous influence, both positive and negative, in our lives and in our world. This new edition also includes cutting-edge research examining contemporary issues and controversies surrounding sport today. These issues, analyzed from multiple perspectives, will inspire readers to change the game in positive ways.