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In just a few decades, sport has undergone a radical gender
transformation. However, Cheryl Cooky and Michael A. Messner
suggest that the progress toward gender equity in sports is far
from complete. The continuing barriers to full and equal
participation for young people, the far lower pay for most
elite-level women athletes, and the continuing dearth of fair and
equal media coverage all underline how much still has yet to change
before we see gender equality in sports. The chapters in No Slam
Dunk show that is this not simply a story of an "unfinished
revolution." Rather, they contend, it is simplistic optimism to
assume that we are currently nearing the conclusion of a story of
linear progress that ends with a certain future of equality and
justice. This book provides important theoretical and empirical
insights into the contemporary world of sports to help explain the
unevenness of social change and how, despite significant progress,
gender equality in sports has been ""No Slam Dunk"".
Serving Equality: Feminism, Media, and Women's Sports offers a
much-needed methodological innovation to sports media research by
expanding the focus beyond traditional sports media outlets to
examine the diversity of media outlets writing about sports. In
doing so, Serving Equality draws analytical attention to the ways
in which feminism and feminist principles such as equality,
progress, empowerment, and intersectionality shape media narratives
of women's sports. With a focus on networked sports media spaces,
including news coverage, promotional cultures, and sports films,
chapters examine narratives of Title IX, the Olympics, the
treatment of women sports journalists, the activism of women
athletes, the routine coverage of the sports world, as well as the
COVID-19 global pandemic. Serving Equality illustrates how feminism
informs not only the media narratives of women's sports, but how
women's sports contribute to and mobilize feminism in networked
media spaces. Serving Equality ultimately encourages students,
instructors, researchers, athletes, sport media content producers,
and those in the sports industry to consider the ways we can tell
stories differently about sportswomen and women's sports.
Serving Equality: Feminism, Media, and Women's Sports offers a
much-needed methodological innovation to sports media research by
expanding the focus beyond traditional sports media outlets to
examine the diversity of media outlets writing about sports. In
doing so, Serving Equality draws analytical attention to the ways
in which feminism and feminist principles such as equality,
progress, empowerment, and intersectionality shape media narratives
of women's sports. With a focus on networked sports media spaces,
including news coverage, promotional cultures, and sports films,
chapters examine narratives of Title IX, the Olympics, the
treatment of women sports journalists, the activism of women
athletes, the routine coverage of the sports world, as well as the
COVID-19 global pandemic. Serving Equality illustrates how feminism
informs not only the media narratives of women's sports, but how
women's sports contribute to and mobilize feminism in networked
media spaces. Serving Equality ultimately encourages students,
instructors, researchers, athletes, sport media content producers,
and those in the sports industry to consider the ways we can tell
stories differently about sportswomen and women's sports.
In today's culture, sports wield a weight influence; this
influence, however, is rarely examined. Similar to the first
edition, this second edition of Learning Culture Through Sports
provides coaches, educators, parents, and others dealing with
students and athletes with an engaging and critical context for
probing the sociological basis of this influence. The book's
sections each address a particular issue in sport: youth and sport;
gender and sexuality; race and ethnicity; sport, media, and big
business; and international perspectives on sport and
participation. Leading experts in the field present new and
exciting avenues for exploring sport in our world, allowing us to
recognize its tremendous influence, both positive and negative, in
our lives and in our world. This new edition also includes
cutting-edge research examining contemporary issues and
controversies surrounding sport today. These issues, analyzed from
multiple perspectives, will inspire readers to change the game in
positive ways.
In today's culture, sports wield a weight influence; this
influence, however, is rarely examined. Similar to the first
edition, this second edition of Learning Culture Through Sports
provides coaches, educators, parents, and others dealing with
students and athletes with an engaging and critical context for
probing the sociological basis of this influence. The book's
sections each address a particular issue in sport: youth and sport;
gender and sexuality; race and ethnicity; sport, media, and big
business; and international perspectives on sport and
participation. Leading experts in the field present new and
exciting avenues for exploring sport in our world, allowing us to
recognize its tremendous influence, both positive and negative, in
our lives and in our world. This new edition also includes
cutting-edge research examining contemporary issues and
controversies surrounding sport today. These issues, analyzed from
multiple perspectives, will inspire readers to change the game in
positive ways.
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