In just a few decades, sport has undergone a radical gender transformation. However, Cheryl Cooky and Michael A. Messner suggest that the progress toward gender equity in sports is far from complete. The continuing barriers to full and equal participation for young people, the far lower pay for most elite-level women athletes, and the continuing dearth of fair and equal media coverage all underline how much still has yet to change before we see gender equality in sports. The chapters in No Slam Dunk show that is this not simply a story of an "unfinished revolution." Rather, they contend, it is simplistic optimism to assume that we are currently nearing the conclusion of a story of linear progress that ends with a certain future of equality and justice. This book provides important theoretical and empirical insights into the contemporary world of sports to help explain the unevenness of social change and how, despite significant progress, gender equality in sports has been ""No Slam Dunk"".

Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

In today's culture, sports wield a weight influence; this influence, however, is rarely examined. Similar to the first edition, this second edition of Learning Culture Through Sports provides coaches, educators, parents, and others dealing with students and athletes with an engaging and critical context for probing the sociological basis of this influence. The book's sections each address a particular issue in sport: youth and sport; gender and sexuality; race and ethnicity; sport, media, and big business; and international perspectives on sport and participation. Leading experts in the field present new and exciting avenues for exploring sport in our world, allowing us to recognize its tremendous influence, both positive and negative, in our lives and in our world. This new edition also includes cutting-edge research examining contemporary issues and controversies surrounding sport today. These issues, analyzed from multiple perspectives, will inspire readers to change the game in positive ways.

In today's culture, sports wield a weight influence; this influence, however, is rarely examined. Similar to the first edition, this second edition of Learning Culture Through Sports provides coaches, educators, parents, and others dealing with students and athletes with an engaging and critical context for probing the sociological basis of this influence. The book's sections each address a particular issue in sport: youth and sport; gender and sexuality; race and ethnicity; sport, media, and big business; and international perspectives on sport and participation. Leading experts in the field present new and exciting avenues for exploring sport in our world, allowing us to recognize its tremendous influence, both positive and negative, in our lives and in our world. This new edition also includes cutting-edge research examining contemporary issues and controversies surrounding sport today. These issues, analyzed from multiple perspectives, will inspire readers to change the game in positive ways.