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A revealing look at how user behavior is powering deep social
divisions online-and how we might yet defeat political tribalism on
social media In an era of increasing social isolation, platforms
like Facebook and Twitter are among the most important tools we
have to understand each other. We use social media as a mirror to
decipher our place in society but, as Chris Bail explains, it
functions more like a prism that distorts our identities, empowers
status-seeking extremists, and renders moderates all but invisible.
Breaking the Social Media Prism challenges common myths about echo
chambers, foreign misinformation campaigns, and radicalizing
algorithms, revealing that the solution to political tribalism lies
deep inside ourselves. Drawing on innovative online experiments and
in-depth interviews with social media users from across the
political spectrum, this book explains why stepping outside of our
echo chambers can make us more polarized, not less. Bail takes you
inside the minds of online extremists through vivid narratives that
trace their lives on the platforms and off-detailing how they
dominate public discourse at the expense of the moderate majority.
Wherever you stand on the spectrum of user behavior and political
opinion, he offers fresh solutions to counter political tribalism
from the bottom up and the top down. He introduces new apps and
bots to help readers avoid misperceptions and engage in better
conversations with the other side. Finally, he explores what the
virtual public square might look like if we could hit "reset" and
redesign social media from scratch through a first-of-its-kind
experiment on a new social media platform built for scientific
research. Providing data-driven recommendations for strengthening
our social media connections, Breaking the Social Media Prism shows
how to combat online polarization without deleting our accounts.
A revealing look at how user behavior is powering deep social
divisions online-and how we might yet defeat political tribalism on
social media In an era of increasing social isolation, platforms
like Facebook and Twitter are among the most important tools we
have to understand each other. We use social media as a mirror to
decipher our place in society but, as Chris Bail explains, it
functions more like a prism that distorts our identities, empowers
status-seeking extremists, and renders moderates all but invisible.
Breaking the Social Media Prism challenges common myths about echo
chambers, foreign misinformation campaigns, and radicalizing
algorithms, revealing that the solution to political tribalism lies
deep inside ourselves. Drawing on innovative online experiments and
in-depth interviews with social media users from across the
political spectrum, this book explains why stepping outside of our
echo chambers can make us more polarized, not less. Bail takes you
inside the minds of online extremists through vivid narratives that
trace their lives on the platforms and off-detailing how they
dominate public discourse at the expense of the moderate majority.
Wherever you stand on the spectrum of user behavior and political
opinion, he offers fresh solutions to counter political tribalism
from the bottom up and the top down. He introduces new apps and
bots to help readers avoid misperceptions and engage in better
conversations with the other side. Finally, he explores what the
virtual public square might look like if we could hit "reset" and
redesign social media from scratch through a first-of-its-kind
experiment on a new social media platform built for scientific
research. Providing data-driven recommendations for strengthening
our social media connections, Breaking the Social Media Prism shows
how to combat online polarization without deleting our accounts.
In July 2010, Terry Jones, the pastor of a small fundamentalist
church in Florida, announced plans to burn two hundred Qur'ans on
the anniversary of the September 11 attacks. Though he ended up
canceling the stunt in the face of widespread public backlash, his
threat sparked violent protests across the Muslim world that left
at least twenty people dead. In Terrified, Christopher Bail
demonstrates how the beliefs of fanatics like Jones are inspired by
a rapidly expanding network of anti-Muslim organizations that exert
profound influence on American understanding of Islam. Bail traces
how the anti-Muslim narrative of the political fringe has
captivated large segments of the American media, government, and
general public, validating the views of extremists who argue that
the United States is at war with Islam and marginalizing mainstream
Muslim-Americans who are uniquely positioned to discredit such
claims. Drawing on cultural sociology, social network theory, and
social psychology, he shows how anti-Muslim organizations gained
visibility in the public sphere, commandeered a sense of
legitimacy, and redefined the contours of contemporary debate,
shifting it ever outward toward the fringe. Bail illustrates his
pioneering theoretical argument through a big-data analysis of more
than one hundred organizations struggling to shape public discourse
about Islam, tracing their impact on hundreds of thousands of
newspaper articles, television transcripts, legislative debates,
and social media messages produced since the September 11 attacks.
The book also features in-depth interviews with the leaders of
these organizations, providing a rare look at how anti-Muslim
organizations entered the American mainstream.
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