The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

This is a collection of essays about the media, the environment, and the whole of humanity at the brink of extinction. As the demands of overpopulation and of an unsustainable consumer economy dry up existing natural resources and destroy vital ecosystems that we need to survive, the corporate-controlled media saturate worldwide audiences with a barrage of hypnotic images and narratives to stimulate over-consumption and to distract us from the consequences of rampant consumerism, while remaining silent about the systematic destruction of the environment and our future. Academicians from the across the sciences, the social sciences, the arts, and the humanities engage in an interdisciplinary discussion informed by a vision of an interconnected humanity and focused on the role of the media in forging public discourse. Contributors to the collection argue that today's media are failing humanity. Rather than providing pictures of reality on which the world's citizens can act, the corporate-controlled media are widely used as instruments of commercial and political propaganda, creating an immense web of images and narratives that their creators know to be not true--fabrications designed to sell, to manipulate, in a sense to enslave worldwide audiences. At the core of the discussion in this book is a utopian vision of one unified humanity-billions of people whose destinies and dreams are imbricated and interdependent, and who share the same world, the same habitats. It is a vision of a world that cherishes diversity but is also united-a world where our differences are no longer a cause for conflict and where separate countries or separate ethnic or religious communities no longer have to compete or wage war to exploit available resources. As extensions of humans, the media can be instruments of salvation instead of destruction, liberation instead of oppression. But first, we must recognize the challenges we face.

This is a collection of essays about the media, the environment, and the whole of humanity at the brink of extinction. As the demands of overpopulation and of an unsustainable consumer economy dry up existing natural resources and destroy vital ecosystems that we need to survive, the corporate-controlled media saturate worldwide audiences with a barrage of hypnotic images and narratives to stimulate over-consumption and to distract us from the consequences of rampant consumerism, while remaining silent about the systematic destruction of the environment and our future. Academicians from the across the sciences, the social sciences, the arts, and the humanities engage in an interdisciplinary discussion informed by a vision of an interconnected humanity and focused on the role of the media in forging public discourse. Contributors to the collection argue that today's media are failing humanity. Rather than providing pictures of reality on which the world's citizens can act, the corporate-controlled media are widely used as instruments of commercial and political propaganda, creating an immense web of images and narratives that their creators know to be not true--fabrications designed to sell, to manipulate, in a sense to enslave worldwide audiences. At the core of the discussion in this book is a utopian vision of one unified humanity-billions of people whose destinies and dreams are imbricated and interdependent, and who share the same world, the same habitats. It is a vision of a world that cherishes diversity but is also united-a world where our differences are no longer a cause for conflict and where separate countries or separate ethnic or religious communities no longer have to compete or wage war to exploit available resources. As extensions of humans, the media can be instruments of salvation instead of destruction, liberation instead of oppression. But first, we must recognize the challenges we face.

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures."

The story of the 'Winter War' between Finland and Soviet Russia is a dramatic David versus Goliath encounter. When close to half a million Soviet troops poured into Finland in 1939 it was expected that Finnish defences would collapse in a matter of weeks. But they held firm. The Finns not only survived the initial attacks but succeeded in inflicting devastating casualties before superior Russian numbers eventually forced a peace settlement. This is a rigorously detailed and utterly compelling guide to Finland's vital, but almost forgotten role in the cataclysmic World War II. It reveals the untold story of iron determination, unparalleled skill and utter mastery of winter warfare that characterised Finland's fight for survival on the hellish Eastern Front. Now publishing in paperback for the first time, Finland at War: the Winter War 1939-40 is the premiere English-language history of the fighting performance of the Finns, drawing on first-hand accounts and previously unpublished photographs to explain just how they were able to perform military feats that nearly defy belief.

In the aftermath of the Winter War, Finland found itself drawing ever closer to Nazi Germany and eventually took part in Operation Barbarossa in 1941. For the Finns this was a chance to right the wrongs of the Winter War, and having reached suitable defensive positions, the army was ordered to halt. Years of uneasy trench warfare followed, known as the Continuation War, during which Finland desperately sought a way out, German dreams of victory were dashed, and the Soviet Union built the strongest army in the world.

In the summer of 1944, the whole might of the Red Army was launched against the Finnish defences on the narrow Karelian Isthmus. Over several weeks of fierce fighting, the Finns managed to halt the Soviet assault. With Stalin forced to divert his armies to the race to Berlin, an armistice agreement was reached, the harsh terms of which forced the Finns to take on their erstwhile German allies in Lapland. Featuring rare photographs and first-hand accounts, this second volume of a two-part study, publishing in paperback for the first time, details the high price Finland had to pay to retain its independence and freedom.