The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.

100 ways to tap into social media for a more profitable business

In "Social Media 101, " social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketingLooks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. "The Social Media 100" gives you 100 effective, proven strategies you need to succeed.

"I had it all and ended up on the streets," says Elvin. "I put a smile on my face for my kids' sake," says Cecilia. "I'm hoping I can survive another day," says Eddie. These are the gritty, unfiltered voices of America's homeless. This epidemic is putting families, children, veterans and executives on the street. While their stories are often ignored, they're not invisible, thanks to the efforts of InvisiblePeople.tv founder Mark Horvath. He travels the country collecting and sharing raw, unedited videos and gives voice to the nation's homeless. These are the stories of real homeless people, collected and retold from InvisiblePeople.tv videos. Interspersed with those real life stories are reflections from social media experts, nonprofit heroes, technology executives and more, sharing their connection to homelessness and how the inspiring example of InvisiblePeople.tv has impacted them. You'll also find common misconceptions about homelessness and suggestions for how you can get involved. It's time to move beyond the stereotypes and stop looking away. It's time to open our eyes. "We're homeless, we're not less human," says Tish. Featuring contributions from Brad Abare, Chris Brogan, Wendy Cohen, Lee Fox, Jessica Gottlieb, Alan Graham, David Henderson, Jeff Holden, Michael Ian, Becky Kanis, Natalie Profant Komuro, Jeff Lilley, Geoff Livingston, Heather Meeker, Brandon Mendelson, Stefanie Michaels, Scott Monty, Shannon Moriarty, Chloe Noble, Stephanie Rudat, Kari Saratovsky, Lisa Truong, Nedra Weinreich and Scott Williams. All proceeds from this book support the work of InvisiblePeople.tv.