Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

Frequently it is suggested that the 'golden age' of television was during the period 1950-1960. It is true that television almost ruined Hollywood's fortunes during this period. But if this was the authentic golden age, then it was an age of black and white, somewhat limited creativity, poor reception, lack of competition (except in the United States) and - by and large - public service broadcasting. However, if we take 1950 as a generic 'starting point' for modern television broadcasting, then we talk about a kind of prehistoric stage of the medium - in which it remained for the best part of three decades. The younger days of broadcasting were the 1980s; the time when commercial television started on a large scale and, in this youth, was getting younger in terms of programming. Luxembourg-based SES Astra appeared on the scene at exactly this time. Astra was instrumental in the dramatic developments in television that we have witnessed since then. This is the story we want to tell in this book. Without satellite technology and the success of satellite reception, without the resulting mass-market penetration of television sets and general economic prosperity we would not have the necessary base ingredients to make the great leap forward into digital, into HDTV, 3D-television, and the prospects of Ultra High Definition now in sight.