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If there is one area of business education that requires
out-of-the-box, creative thinking it is sustainability. Business
sustainability, because of its relative newness (and hence
uncertainty), its dependence on interdisciplinary thinking, its
need to work with different stakeholders and its non-traditional
operating approaches, demands that we train our managers in wholly
new ways. This need for new and non-traditional teaching approaches
is reflected in this collection of unorthodox teaching pedagogies.
The underlying philosophy behind them is that deep learning for
sustainability needs ultimately to be experiential: that is,
learning while doing rather than a passive absorption of facts and
figures. While much of the underlying theory of sustainability may
be taught using more traditional lecture and reading approaches,
the implementation of true business sustainability requires
students to experiment - to win and lose - while grappling with the
myriad challenges and frustrations posed by sustainability: the
same challenges and frustrations, one might add, that companies
intent on implementing sustainability face on a daily basis in the
world in which they operate. The aim is to create a learning
environment where students themselves take control over their own
learning. This book - a companion volume to Teaching Business
Sustainability 1: From Theory to Practice (Greenleaf Publishing,
2004) - focuses on four main categories of experiential pedagogy:
case studies, hands-on exercises, role-play simulations and active
learning teaching exercises. It includes contributions from a range
of experts in global sustainability education who provide their
expertise with class-hardened teaching materials. Teaching Business
Sustainability 2 will be an invaluable resource both for educators
working in a wide range of academic disciplines, looking for
inspiration and guidance on how to teach business sustainability,
as well as for organisations looking to reinvigorate internal
management education programmes to factor in corporate
responsibility and sustainability issues.
In a world where corporate governance scandals have become the
everyday, the role of business schools in producing the managers of
today - and tomorrow - has come into sharp focus. Today's managers
and the MBAs that will follow them are in need of an education that
grounds business ethics and the overarching concerns of sustainable
development into the curriculum. As some, but by no means all,
organisations are coming to realise, bad performance in
environmental protection, labour practices and human rights is no
longer a "soft" issue but one that can hit the bottom line with a
vengeance. So, what is the state of the art in teaching business
sustainability worldwide, and what teaching practices and tools are
achieving successful results? This book begins to answer these
questions and more.There are many challenges facing educators in
the field of sustainability. It is an evolving field still in its
infancy as a management discipline; and there is also the need to
combat the unstated but often underlying assumption that many
environmental and social issues represent non-valued-added effort.
Teaching Business Sustainability acknowledges this problem, while
helping students explore the various ways in which the theoretical
value of business sustainability can result in valuable and
value-added practical outcomes.A wide mix of approaches is
therefore indicated; while many of these are experimental and on
the leading edge of management learning, they all share an
experiential (and often a team-based) element, and attempt to bring
together the theory in a way that makes it relevant to
practitioners in the field. The implication is that, whenever
possible, educators need to link the learning to the students'
immediate and pressing "real-world" realities. This applies equally
to undergraduates or high-level executives. However, in the absence
of immediate examples of such realities (as may often be the case
in undergraduate settings) educators need to introduce
experientially based approaches that recreate such settings in the
classroom.The book also argues the case for holistic and
interdisciplinary learning. It is clear from much of the literature
on sustainability that the concept does not easily lend itself to
being pigeonholed and that it crosses many of the functional areas
of business. Indeed, it goes beyond just business learning to
encompass many fields such as ecology, engineering and biology. If
students are to move beyond the narrow perspective that
conventional business studies often entail, they need to be
introduced to the wider vision that an interdisciplinary approach
engenders.The final point that emerges from this collection is that
experiential learning of business sustainability often can, and
should be, fun! Be it a heated exchange in a case-study discussion,
a role-play exercise or a hands-on student consulting project, much
experiential learning seems to excite the imagination of the
students and to release their creative juices.The 23 contributions
to Teaching Business Sustainability have been divided into three
thematic groups. In the first section, 'Theory, Critique and
Ideas', the authors explore and critique some of the overarching
ideas and thinking behind the teaching of sustainability. The next
section, 'Learning from Current Practice', contains the experiences
of a number of educators and the successful and leading-edge
approaches that they have used. The final section then outlines
tools, methods and approaches that can be used to teach business
sustainability. This last section also serves as an introduction to
a second volume - Teaching Business Sustainability Vol. 2 - which
provides educators of sustainability with a series of case studies,
role plays and experiential exercises. Teaching Business
Sustainability is an invaluable resource both for educators working
in a wide range of academic disciplines, looking for inspiration
and guidance on how to teach business sustainability, as well as
for organisations looking to reinvigorate internal management
education programmes to factor in corporate responsibility and
sustainability issues.
The fast-emerging sustainability consulting firms are nipping at
the heels of the established consultancy giants who are scrambling
to find their way in the emergent field of sustainability. The
upstarts are challenging many of the established notions of how to
add value to their clients' operations. By looking at the business
world through what the sustainability expert Stuart Hart calls "new
sustainability lenses", sustainability consultants are able to make
sense of challenges that are baffling their clients. Moreover, they
are also beginning to help their clients uncover new and
sustainable value streams, the ultimate goal of good consulting
practice. In Consulting for Business Sustainability sustainability
consultants from around the world offer some of their perspectives
and lessons on how to truly create sustainable value for their
clients. Packed with new tools, advice and approaches, the book
comprises a unique collection of wisdom from some of the leading
lights in sustainability consulting practice. The areas covered
include: developing best-in-class environmental management systems;
sustainable design; supporting organisational change agents;
working with key stakeholders; social impact assessments; human
rights; and regulatory risk. The book will be essential reading for
practitioners in business searching for advice and toolkits on how
to make their sustainability initiatives bear fruit, for
consultants looking for advice on how others have provided value to
clients, and for students of sustainability looking for
best-practice examples and exploring future careers in this
burgeoning field.
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