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LEGOfied: Building Blocks as Media provides a multi-faceted
exploration of LEGO fandom, addressing a blindspot in current
accounts of LEGO and an emerging area of interest to media
scholars: namely, the role of hobbyist enthusiasts and content
producers in LEGO's emergence as a ubiquitous transmedia franchise.
This book examines a range of LEGO hobbyism and their attendant
forms of mediated self-expression and identity (their
"technicities"): artists, aspiring Master Builders, collectors, and
entrepreneurs who refashion LEGO bricks into new commodities (sets,
tchotchkes, and minifigures). The practices and perspectives that
constitute this diverse scene lie at the intersection of multiple
transformations in contemporary culture, including the shifting
relationships between culture industries and the audiences that
form their most ardent consumer base, but also the emerging forms
of entrepreneurialism, professionalization, and globalization that
characterize the burgeoning DIY movement. What makes this a
compelling project for media scholars is its mutli-dimensional
articulation of how LEGO functions not just as a toy, cultural
icon, or as transmedia franchise, but as a media platform. LEGOfied
is centered around their shared experiences, qualitative
observations, and semi-structured interviews at a number of LEGO
hobbyist conventions. Working outwards from these conventions, each
chapter engages additional modes of inquiry-media archaeology,
aesthetics, posthumanist philosophy, feminist media studies, and
science and technology studies-to explore the origins, permutations
and implications of different aspects of the contemporary LEGO
fandom scene.
In Gestures of Concern Chris Ingraham shows that while gestures
such as sending a "Get Well" card may not be instrumentally
effective, they do exert an intrinsically affective force on a
field of social relations. From liking, sharing, posting, or
swiping to watching a TED Talk or wearing an "I Voted" sticker,
such gestures operate as much through affective registers as they
do through overt symbolic action. Ingraham demonstrates that
gestures of concern are central to establishing the necessary
conditions for larger social or political change because they give
the everyday aesthetic and rhetorical practices of public life the
capacity to attain some socially legible momentum. Rather than
supporting the notion that vociferous public communication is the
best means for political and social change, Ingraham advances the
idea that concerned gestures can help to build the affective
communities that orient us to one another with an imaginable future
in mind. Ultimately, he shows how acts that many may consider
trivial or banal are integral to establishing those background
conditions capable of fostering more inclusive social or political
change.
In Gestures of Concern Chris Ingraham shows that while gestures
such as sending a "Get Well" card may not be instrumentally
effective, they do exert an intrinsically affective force on a
field of social relations. From liking, sharing, posting, or
swiping to watching a TED Talk or wearing an "I Voted" sticker,
such gestures operate as much through affective registers as they
do through overt symbolic action. Ingraham demonstrates that
gestures of concern are central to establishing the necessary
conditions for larger social or political change because they give
the everyday aesthetic and rhetorical practices of public life the
capacity to attain some socially legible momentum. Rather than
supporting the notion that vociferous public communication is the
best means for political and social change, Ingraham advances the
idea that concerned gestures can help to build the affective
communities that orient us to one another with an imaginable future
in mind. Ultimately, he shows how acts that many may consider
trivial or banal are integral to establishing those background
conditions capable of fostering more inclusive social or political
change.
LEGOfied: Building Blocks as Media provides a multi-faceted
exploration of LEGO fandom, addressing a blindspot in current
accounts of LEGO and an emerging area of interest to media
scholars: namely, the role of hobbyist enthusiasts and content
producers in LEGO's emergence as a ubiquitous transmedia franchise.
This book examines a range of LEGO hobbyism and their attendant
forms of mediated self-expression and identity (their
"technicities"): artists, aspiring Master Builders, collectors, and
entrepreneurs who refashion LEGO bricks into new commodities (sets,
tchotchkes, and minifigures). The practices and perspectives that
constitute this diverse scene lie at the intersection of multiple
transformations in contemporary culture, including the shifting
relationships between culture industries and the audiences that
form their most ardent consumer base, but also the emerging forms
of entrepreneurialism, professionalization, and globalization that
characterize the burgeoning DIY movement. What makes this a
compelling project for media scholars is its mutli-dimensional
articulation of how LEGO functions not just as a toy, cultural
icon, or as transmedia franchise, but as a media platform. LEGOfied
is centered around their shared experiences, qualitative
observations, and semi-structured interviews at a number of LEGO
hobbyist conventions. Working outwards from these conventions, each
chapter engages additional modes of inquiry-media archaeology,
aesthetics, posthumanist philosophy, feminist media studies, and
science and technology studies-to explore the origins, permutations
and implications of different aspects of the contemporary LEGO
fandom scene.
What if rhetoric and climate are intimately connected? Taking
climates to be rhetorical and rhetoric to be climatic, A Reading
Group offers a generative framework for making sense of rhetorical
studies as they grapple with the challenges posed by antiracist,
decolonial, affective, ecological, and more-than-human scholarship
to a tradition with a long history of being centered around
individual, usually privileged, human agents wielding language as
their principal instrument. Understanding the atmospheric and
ambient energies of rhetoric underscores the challenges and
promises of trying to heal a harmed world from within it. A
cowritten “multigraph,” which began in 2018 as a reading group,
this book enacts an intimate, mutualistic spirit of shared critical
inquiry and play—an exciting new way of doing, thinking, and
feeling rhetorical studies by six prominent scholars in rhetoric
from communication and English departments alike.
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