The only up-to-date introductory textbook on sport entrepreneurship and innovation. Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges. Introduces key theory and focuses on best practice, based on real world scenarios. Includes practitioner voices throughout.

The only up-to-date introductory textbook on sport entrepreneurship and innovation. Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges. Introduces key theory and focuses on best practice, based on real world scenarios. Includes practitioner voices throughout.