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No matter which point you're currently at on the developer advocacy
journey – whether you've already implemented a developer advocate
function or you're exploring the possibility – this book is for
you. This book provides actionable guidance that business and
technology leaders can use to understand the benefits of advocacy,
identify what goes into the function, and learn how to maximize the
success of developer advocate teams. Developer advocacy is a role
that is sometimes hard to quantify and build – but you feel it
when you’re missing it. Companies are struggling to
solidify advocacy despite a strong desire to do so and little
guidance exists for businesses seeking to build a developer
advocacy program or assess its effectiveness. This book will show
you how to get an advocacy program in your business: the basics of
having an advocacy program, what tasks and processes need to be set
up, and how to identify key stakeholders. You'll see how
companies of all types that sell to or engage with technical
audiences can develop a developer advocacy strategy. Specifically,
you'll learn what developer advocates do, how business can start an
advocacy practice in your organization and how to scale and
operationalize such a practice once it is in place. The book will
further explore the metrics for measuring advocacy success and ways
the scale advocacy teams internally and externally. The Power of
Developer Advocacy explores the exciting career path of advocacy
for developers and engineers. What You Will Learn Discover
what developer advocacy is Determine which sorts of companies need
the function Understand what the primary strategic considerations
for developer advocacy is Who This Book is For Existing and future
advocacy leaders, would-be developer
advocates, developer marketers and DevRel teams and leaders
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