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Ball Has An Adventure (Hardcover): Christian Bode Ball Has An Adventure (Hardcover)
Christian Bode
R441 Discovery Miles 4 410
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Ships in 10 - 15 working days
Ball Has An Adventure (Paperback): Christian Bode Ball Has An Adventure (Paperback)
Christian Bode
R335 Discovery Miles 3 350
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Ships in 18 - 22 working days
Die Nutzung von Marktforschungsinformationen - Eine empirische Untersuchung zur Bedeutung der Unternehmensmarktforschung... Die Nutzung von Marktforschungsinformationen - Eine empirische Untersuchung zur Bedeutung der Unternehmensmarktforschung (German, Paperback, 2014 ed.)
Christian Bode
R1,294 Discovery Miles 12 940
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Ships in 18 - 22 working days

Marktforschungsinformationen koennen eine zentrale Quelle fur den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme. Vor diesem Hintergrund untersucht Christian Bode die Rolle der unternehmensinternen Marktforschungsfunktion bei der organisationalen Informationsverarbeitung. Der Autor identifiziert mehrere potenzielle Determinanten der Nutzung und uberpruft sie in einem Modell zur Vorhersage von Art und Ausmass der Nutzung sowie zentraler Fahigkeiten im Marketing.

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