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Ball Has An Adventure (Hardcover): Christian Bode Ball Has An Adventure (Hardcover)
Christian Bode
R469 Discovery Miles 4 690
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Ships in 12 - 19 working days
Die Nutzung von Marktforschungsinformationen - Eine empirische Untersuchung zur Bedeutung der Unternehmensmarktforschung... Die Nutzung von Marktforschungsinformationen - Eine empirische Untersuchung zur Bedeutung der Unternehmensmarktforschung (German, Paperback, 2014 ed.)
Christian Bode
R1,399 Discovery Miles 13 990
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Ships in 10 - 15 working days

Marktforschungsinformationen koennen eine zentrale Quelle fur den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme. Vor diesem Hintergrund untersucht Christian Bode die Rolle der unternehmensinternen Marktforschungsfunktion bei der organisationalen Informationsverarbeitung. Der Autor identifiziert mehrere potenzielle Determinanten der Nutzung und uberpruft sie in einem Modell zur Vorhersage von Art und Ausmass der Nutzung sowie zentraler Fahigkeiten im Marketing.

Ball Has An Adventure (Paperback): Christian Bode Ball Has An Adventure (Paperback)
Christian Bode
R364 Discovery Miles 3 640
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Ships in 10 - 15 working days
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