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Internetapotheke Versus Stationare Apotheke - Veranderungen Des Apothekenmarktes Im Internet-Zeitalter (German, Paperback, 2009... Internetapotheke Versus Stationare Apotheke - Veranderungen Des Apothekenmarktes Im Internet-Zeitalter (German, Paperback, 2009 ed.)
Prof Dr Michael Lingenfelder; Christian Ciesielski
R2,054 Discovery Miles 20 540
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Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationaren Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen fur eine notwendige Positionierung und das Kundenmanagement der stationaren Apotheker."

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