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CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
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