Three-dimensional scoliosis therapy has for decades played an established role in the conservative management of mild and even of severe scoliosis. As well as describing every aspect of the pathologically curved, deformed spine, this textbook incorporates an extensive programme of exercises that can be tailored specifically to the needs of the individual patient. As outlined in Three-Dimensional Scoliosis Therapy: The Schroth Breathing Orthopaedic System, correction of the spinal deformity is based on a special breathing technique and active muscle stretching, as well as on elongation, detorsion and reduction of lordosis. The provision of psychological support for the patient is also emphasised as a key element. Christa Lehnert-Schroth born 1924 in Meissen She worked as a physiotherapist for about 50 years with scoliosis patients and further developed her mother's breathing orthopaedic technique with great success. Between 1961 and 1995 Christa Lehnert-Schroth - always surrounded by physicians - was director of the private Katharina-Schroth-Klinik in Bad Sobernheim/Germany. In many lectures, articles, seminars and films for physiotherapists and medical doctors in addition to recorded discs for patient's training at home she illustrated her mother's special method for scoliosis assuring well being of many patients and in honor her mother's legacy.

In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.

Diploma Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: In the past decade place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present thesis is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region, as Germanys most cosmopolitan region, in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. Los Angeles being one of the United States most powerful cities and Hong Kong representing the gateway to China. However, the focus of my investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. Through examination of the aforementioned business locations I find out that there are huge differences in the approach and execution. After the creation of a theoretical framework, in which I examine place marketing from the perspective of the marketer and that of the business customer, I put the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In my final conclusion I assess the place marketing activities of the aforementioned competitors and try to rank them according to their current performance.

Studienarbeit aus dem Jahr 2006 im Fachbereich Kulturwissenschaften - Europa, Note: 1,7, Johannes Gutenberg-Universitat Mainz, Sprache: Deutsch, Abstract: Sag mir, woruber du lachst, und ich werde dir sagen, woher du kommst" (Fischer-Fabian 2003, S.11). Die folgende Arbeit erklart, warum es den Europaischen Humor nicht gibt und worin die landerspezifischen Unterschiede bestehen. Jedes Land hat seine eigenen Sitten und seinen ganz eigenen Humor. Versucht man einem Italiener einen Witz vom Gehornten zu erzahlen, wird man wohl vergebens auf ein Lachen warten, wahrend man sich in Frankreich daruber ausschuttet. Wo den Danen die Fahigkeit fehlt uber sich selbst zu lachen, lacht der Schweizer uber nichts lieber. Wahrend der Italiener zur Ubertreibung neigt, ist ein typischer Wesenszug des Englanders die Untertreibung. Die gemeinhin als humorlos geltenden Deutschen lieben es einen Witz auch uber sein Ende hinweg auszuwalzen und lachen im Prinzip uber alles ausser sich selbst. Man sieht folglich: Gelacht wird uberall auf der Welt - es stellt sich nur die Frage woruber? Dieses zu ergrunden soll Gegenstand dieser Arbeit sein

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,7, Johannes Gutenberg-Universitat Mainz, Sprache: Deutsch, Abstract: Zu den zentralen Problemstellungen der Unternehmensfinanzierung zahlt die Frage, ob ein Unternehmen borsennotiert sein sollte, oder nicht. Nachdem der Deutsche Markt einen regelrechten Going Public Boom hinter sich hat, ist inzwischen ein entgegensetzter Trend zu verzeichnen. Gemass einer von Florian Eisele zwischen 1995 und 2002 durchgefuhrten Studie, erfolgten aller umgesetzten Going Privates (31 Transaktionen) zwischen 1999 und 2002. Mittlerweile kann man also nicht mehr nur von einem Einzelphanomen sprechen. Die Zahl der Unternehmen, die ein Going Private durchfuhren bzw. prufen, steigt stetig." Exemplarisch fur bereits erfolgreich abgeschlossene Going Private Transaktionen sind die Honsel AG, die Friedrich Grohe AG und die Rolf Benz AG zu nennen