The motto "Eugenics is the self-direction of human evolution" was part of the logo of the Second International Congress of Eugenics, held in 1921. However, by the 1930s, the disturbing legacy of this motto had started to reveal itself in the construction of national identities in countries throughout the world. Popular Eugenics is a fascinating look at how such tendencies emerged within the rhetoric, ideology, and visual aesthetics of U.S. mass culture during the 1930s, offering detailed analysis of the way that eugenics appeared within popular culture and images of modernity, particularly during the Depression era. The essays in this generously illustrated collection demonstrate how, after the scientific foundations of the eugenics movement had been weakened in the 1930s, eugenic beliefs spread into the popular media, including newspapers, movies, museum exhibits, plays, and novels, and even fashion shows and comic strips. Popular Eugenics shows that eugenic thought persisted in science and culture as well as in social policy and goes a long way toward explaining the durability of eugenic thinking and its effects on social policy in the United States. Popular Eugenics will be of interest to scholars and students in a broad range of disciplines, especially American literature and history, popular culture, media studies, and the history of science.

Eugenic Design Streamlining America in the 1930s Christina Cogdell Winner of the 2005 Edelstein Prize from the Society for the History of Technology "This is history that is relevant."--"Design Issues" "Engaging, thoughtfully researched, and well written."--"Journal of Social History" "Cogdell does much to advance our understanding of an anomalous 1930s aesthetic that has befuddled several generations of the best design historians. Her thesis is provocative, her writing is well paced, and her argument is convincing."--"Journal of American History" "An ambitious attempt to link the professionalization of industrial design with the popular eugenics movement of the 1930s. . . . A bold and truly original thesis."--"Technology and Culture" "This highly original, well written, carefully crafted, and vigorously argued volume is a notable addition to American intellectual and cultural history."--"Enterprise and Society" "A significant contribution to the field of cultural history broadly defined. Cogdell's argument is compelling, and the evidence makes a strong case for linking an important modernist artistic movement with an important--and nefarious--scientific doctrine. This book will be widely read and discussed."--Robert W. Rydell, author of "World of Fairs: The Century-of-Progress Expositions" "Christina Cogdell provocatively locates the ideology of streamlining in the popular eugenics movement of the 1930s. Tracing complex connections between personal philosophies of industrial designers and the visual rhetoric of their public design work, her cultural reading of design situates it dramatically at the intersection of science, technology, and popular culture. This book could well revolutionize the field of design history."--Jeffrey Meikle, author of "Twentieth-Century Limited: Industrial Design in America, 1925-1939" In 1939, "Vogue" magazine invited commercial designer Raymond Loewy and eight of his contemporaries--including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss--to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics--especially that of Norman Bel Geddes--began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." Christina Cogdell is Associate Professor at the University of California, Davis, where she teaches art, design, and cultural history. 2004 352 pages 6 x 9 83 illus. ISBN 978-0-8122-3824-2 Cloth $49.95s 32.50 ISBN 978-0-8122-2122-0 Paper $24.95s 16.50 World Rights American History, Technology and Engineering Short copy: In "Eugenic Design," Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could--and should--be cultivated through selective breeding.

A bold and unprecedented look at a cutting-edge movement in architecture Toward a Living Architecture? is the first book-length critique of the emerging field of generative architecture and its nexus with computation, biology, and complexity. Starting from the assertion that we should take generative architects’ rhetoric of biology and sustainability seriously, Christina Cogdell examines their claims from the standpoints of the sciences they draw on—complex systems theory, evolutionary theory, genetics and epigenetics, and synthetic biology. She reveals significant disconnects while also pointing to approaches and projects with significant potential for further development. Arguing that architectural design today often only masquerades as sustainable, Cogdell demonstrates how the language of some cutting-edge practitioners and educators can mislead students and clients into thinking they are getting something biological when they are not.  In a narrative that moves from the computational toward the biological and from current practice to visionary futures, Cogdell uses life-cycle analysis as a baseline for parsing the material, energetic, and pollution differences between different digital and biological design and construction approaches. Contrary to green-tech sustainability advocates, she questions whether quartzite-based silicon technologies and their reliance on rare earth metals as currently designed are sustainable for much longer, challenging common projections of a computationally designed and manufactured future. Moreover, in critiquing contemporary architecture and science from a historical vantage point, she reveals the similarities between eugenic design of the 1930s and the aims of some generative architects and engineering synthetic biologists today. Each chapter addresses a current architectural school or program while also exploring a distinct aspect of the corresponding scientific language, theory, or practice. No other book critiques generative architecture by evaluating its scientific rhetoric and disjunction from actual scientific theory and practice. Based on the author’s years of field research in architecture studios and biological labs, this rare, field-building book does no less than definitively, unsparingly explain the role of the natural sciences within contemporary architecture.

A bold and unprecedented look at a cutting-edge movement in architecture Toward a Living Architecture? is the first book-length critique of the emerging field of generative architecture and its nexus with computation, biology, and complexity. Starting from the assertion that we should take generative architects' rhetoric of biology and sustainability seriously, Christina Cogdell examines their claims from the standpoints of the sciences they draw on-complex systems theory, evolutionary theory, genetics and epigenetics, and synthetic biology. She reveals significant disconnects while also pointing to approaches and projects with significant potential for further development. Arguing that architectural design today often only masquerades as sustainable, Cogdell demonstrates how the language of some cutting-edge practitioners and educators can mislead students and clients into thinking they are getting something biological when they are not. In a narrative that moves from the computational toward the biological and from current practice to visionary futures, Cogdell uses life-cycle analysis as a baseline for parsing the material, energetic, and pollution differences between different digital and biological design and construction approaches. Contrary to green-tech sustainability advocates, she questions whether quartzite-based silicon technologies and their reliance on rare earth metals as currently designed are sustainable for much longer, challenging common projections of a computationally designed and manufactured future. Moreover, in critiquing contemporary architecture and science from a historical vantage point, she reveals the similarities between eugenic design of the 1930s and the aims of some generative architects and engineering synthetic biologists today. Each chapter addresses a current architectural school or program while also exploring a distinct aspect of the corresponding scientific language, theory, or practice. No other book critiques generative architecture by evaluating its scientific rhetoric and disjunction from actual scientific theory and practice. Based on the author's years of field research in architecture studios and biological labs, this rare, field-building book does no less than definitively, unsparingly explain the role of the natural sciences within contemporary architecture.

The motto "Eugenics is the self-direction of human evolution" was part of the logo of the Second International Congress of Eugenics, held in 1921. However, by the 1930s, the disturbing legacy of this motto had started to reveal itself in the construction of national identities in countries throughout the world. Popular Eugenics is a fascinating look at how such tendencies emerged within the rhetoric, ideology, and visual aesthetics of U.S. mass culture during the 1930s, offering detailed analysis of the way that eugenics appeared within popular culture and images of modernity, particularly during the Depression era. The essays in this generously illustrated collection demonstrate how, after the scientific foundations of the eugenics movement had been weakened in the 1930s, eugenic beliefs spread into the popular media, including newspapers, movies, museum exhibits, plays, and novels, and even fashion shows and comic strips. Popular Eugenics shows that eugenic thought persisted in science and culture as well as in social policy and goes a long way toward explaining the durability of eugenic thinking and its effects on social policy in the United States. Popular Eugenics will be of interest to scholars and students in a broad range of disciplines, especially American literature and history, popular culture, media studies, and the history of science.