|
Showing 1 - 2 of
2 matches in All Departments
Stop feeling overwhelmed by data and start using it to its full
potential, to create an agile and forward-looking strategy that
enables customer-centric marketing, builds your brand and develops
product strategies. Many brands talk about creating a marketing
strategy powered by data, analytics and metrics. Yet too often
they're still overwhelmed by data, or unsure of how to use it to
create a flexible and future-focused strategy that doesn't just
validate what's happened in the past. Marketing Metrics takes
readers through all the stages of implementing a data-first
strategy, from early-stage adoption to more advanced customization.
Featuring examples from a range of organizations including
Coca-Cola and Mercedes-Benz, it shows how to create a strategy
which leverages consumer data for customer-centric marketing,
establishes the ROI of channels and campaigns, strengthens brands
and creates data-driven product strategies. Covering the range of
new global laws that impact consumer privacy and data collection
and usage, Marketing Metrics shows how to use data in a
non-invasive, secure and ethical way. Also showing how to
communicate critical data to the right stakeholders and the skills
of the data-savvy marketer, this is a clear and jargon-free guide
to creating a future-focused and data-powered marketing strategy.
Stop feeling overwhelmed by data and start using it to its full
potential, to create an agile and forward-looking strategy that
enables customer-centric marketing, builds your brand and develops
product strategies. Many brands talk about creating a marketing
strategy powered by data, analytics and metrics. Yet too often
they're still overwhelmed by data, or unsure of how to use it to
create a flexible and future-focused strategy that doesn't just
validate what's happened in the past. Marketing Metrics takes
readers through all the stages of implementing a data-first
strategy, from early-stage adoption to more advanced customization.
Featuring examples from a range of organizations including
Coca-Cola and Mercedes-Benz, it shows how to create a strategy
which leverages consumer data for customer-centric marketing,
establishes the ROI of channels and campaigns, strengthens brands
and creates data-driven product strategies. Covering the range of
new global laws that impact consumer privacy and data collection
and usage, Marketing Metrics shows how to use data in a
non-invasive, secure and ethical way. Also showing how to
communicate critical data to the right stakeholders and the skills
of the data-savvy marketer, this is a clear and jargon-free guide
to creating a future-focused and data-powered marketing strategy.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.