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The first book of its kind, Marketing Chiropractic to Medical
Practices targets chiropractors and leads them through a
comprehensive sales model to demonstrate how they can educate the
medical profession on how to utilize chiropractic practice for
their patients. By implementing a gradual approach from the first
office contact to presenting an effective and educational sales
call, this text informs the chiropractor how to confidently access
their greatest untapped new patient source. Marketing Chiropractic
to Medical Practices offers a step-by-step approach to secure
medical referrals and develop ongoing professional relationships
between the chiropractic and medical worlds. Features: How to
provide a pro-chiropractic message based on evidence based research
How to access physicians Uncover patient needs and physician
objections for chiropractic care Learn the most common physician
objections and how to overcome them How to select research that
addresses the needs and objections of a physician How to present
research to support a MD/DC conversation
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